here 2 help

Here 2 Help is a self-initiated brand concept developed from my Enneagram Type 2 personality—commonly known as The Helper. Type 2s are characterized by empathy, generosity, and a deep desire to support others, which became the foundation for this project: a self-care subscription box designed to encourage Type 2s (and anyone who resonates with them) to extend that same care inward. The brand identity is built around warmth, comfort, and emotional nourishment. I chose soft, muted colors and rounded, organic shapes to evoke a sense of calm and ease—an intentional contrast to the often overstimulating world of wellness products. The visual language aims to feel like a gentle reminder to pause, breathe, and prioritize your own needs. Beyond the visual elements, Here 2 Help also reflects the deeper idea that self-care is not selfish—it’s essential. The project combines personality psychology with brand design to create a thoughtful, emotionally aligned experience that speaks directly to the user’s inner world.