Balance Branding Concept

This branding project was created for a conceptual CBD-infused sparkling water company. The goal was to craft a visual identity that feels fresh, slightly surreal, and reflective of the calming, mood-shifting nature of the product. Each of the three flavors is represented by its own monochromatic color palette, creating a strong, cohesive system while allowing each flavor to have a distinct visual presence. I leaned into the use of distorted typography to evoke a sense of lightness, fluidity, and the subtle altered state that CBD can provide. The warped text mimics the movement of water and the mental softening associated with relaxation, helping to visually communicate the product’s intended effect. The brand balances minimalism with a playful edge—using clean layouts and restrained palettes paired with experimental type treatments to create a modern, memorable identity that stands out in the wellness beverage space.