Daisy Exchange

This project is a rebranding concept for Daisy Exchange, a local thrift store known for its ever-changing inventory of secondhand fashion and youthful, trend-forward vibe. The goal of this rebrand was to modernize the store’s visual identity while staying true to its fun, approachable spirit and sustainable mission. I developed a new logo system, color palette, and visual language that feel fresh and fashion-savvy without losing the charm of thrifting. Inspired by the name Daisy Exchange, the branding plays with floral motifs, retro influences, and playful typography to capture the joy of discovery that comes with secondhand shopping.